Perfidious Albert's Website Portfolio

When Perfidious Albert sees an ugly website he knows it is almost certainly not going to function properly. When he sees a highly decorative and probably very beautiful website he knows it is almost certainly not going to function properly. When he sees a beautiful and simple website design that is effective in telling a story or representing a brand then he is always certain it will indeed function properly.

A great website is like a classic car. By classic we don't mean old. We mean one that has gone down in history as a true classic. A Mini or a Mustang or a Volkswagen Bus for example. None of those cars were ever expensive, nor were they cheap, and none of them were designed to be beautiful. They are designed to be driven. And yet they are still very beautiful in a functional way. An e-commerce website is very like a car. It has a job to do. It gets your customer from A to B. A is looking at the product. B is getting an email saying "thank you for your order". Looks at the sites below and ask yourself - are they simple, elegant, and functional? That's the goal.

Bonnybrook Pharmacy

In just under two weeks, we migrated Bonnybrook Pharmacy from Magento to Shopify. The pharmacy has reduced their website costs by 80% and instead of paying €80 per hour for product and content uploads their shop staff now do it in-house. Sales have increased and inventory control which was previously a manual effort is now automated and synchronised with their McLernons till system. As one of the few remaining independent pharmacists in Dublin, Victoria the owner is delighted with the edge Shopify has given her to compete online with the big chains.

Ruairi was very easy to work with and our new website is so much better than the old one. The staff really enjoy keeping it updated and when I promote it on my Instagram I can see the sales come in immediately with no abandoned carts or complaints about cards or Eircodes or mobile numbers or anything else not being accepted. It just works, and that is what I wanted.

Victoria Jones MPSI, Owner

Listoke Distillery

Listoke Gin School & Distillery were using three expensive and outdated websites to sell online to consumers, business customers, and to promote their famous gin school. We moved all three websites into one consolidated Shopify solution saving the company a lot of money (website fees, administrative costs, maintenance costs). Sales increased immediately and costs went down substantially. The website really showcases the quality and innovation of the Listoke brand.

Our Listoke Distillery website was designed by Perfidious Albert and we are so happy with the result. It is functional, attractive and most importantly, easy to use behind the scenes. Perfidious Albert is always on hand to help with any issues that may crop up for us also.

Sarah McAvinchey, Sales Director

Rathlin Ferry

Over a period of 6 months in 2023 we migrated Rathlin Ferry from a paper and pen-based ticketing system to an exclusively e-commerce-based ticketing system. It is hard to quantify the extraordinary efficiencies that the new system introduced, but as an example in summer 2022 there were 30-minute-long queues of people waiting to purchase tickets to the island from three ticketing staff. In summer 2023 the queues no longer existed, and the terminal could operate efficiently with just one staff member on the ticketing desk. The passengers now simply walk onto the ferry with their tickets on their phones. This system was developed in-house in Microsoft .Net and has an underlying API that allows third party travel agents to sell tickets on behalf of Rathlin Ferry.

It is no exaggeration to say that Perfidious Albert is one of the strongest reasons Rathlin Ferry has been a success since we took over in April 2023. The software is intuitive, accurate, and excellent. Both the staff and passengers love it and we have very close to zero issues with our online ticket sales – the software simply works, all the time, every time.

Dawn Stewart, Managing Director

Mythical Ireland

Mythical Ireland were working on a custom build e-commerce platform that was unwieldy, expensive to maintain, and simply not closing sales. With thousands of products doing a migration was going to require an experienced partner who could extract the data from the existing database and transfer it to Shopify. We did so in a very short timeframe and the results were immediate and dramatic with sales increasing exponentially and a hobby becoming a business almost overnight.

Perfidious Albert redesigned my website from scratch and not just saved my business but helped it to thrive. He did this in a short time frame and was extremely helpful throughout. And my website is a substantial one with lots of content - hundreds of pages and many hundreds of images. He saved me an enormous amount of stress and my business has thrived since he redesigned it. I would highly recommend him and his expertise in the Shopify platform in particular made the transition from bespoke website to a Shopify site all the easier. I am grateful to him and would highly recommend him.

Anthony Murphy, Owner


Koffy were tradionally a wholesale (B2B) business, but when they wanted to open a web shop to target consumer (B2C) sales across the UK and Ireland they asked us to help. Using Shopify Koffy can now sell coffee directly to the public with almost no overheads and very little extra administration.

Absolutely love the job Perfidious Albert has done with our Koffy website, such a good service and so reliable, also had it completed in no time at all, very impressed :)

Michell Fynes, Managing Director


After starting to build a website on another platform URBÓ realised that they were getting into an expensive and inefficient arrangement for their new e-commerce business. They pulled the plug and asked for advice on alternatives. Fortunately they were directed to Perfidious Albert and in just a couple of days we migrated their website to Shopify, integrated a payments solution, and put them live. They had sales from day 1 and they have not looked back.

Perfidious Albert have been invaluable in helping us design our URBO website. The work was completed to really tight timelines and the website is functional and easy to navigate. All of the advice is very practical and based on their significant experience. We are really happy with the outcome.

Aine Farrelly, Director, Four Acre Foods

Food on Fire

Shopify & Klaviyo website migrated from Nop Commerce

Boyne Valley

Shopify with extensive use of blogs and events as well as gift and ticket sales.

The Glyde Inn

Shopify solution for food reservation and events ticketing.

Wall2Wall Decor

Bespoke website with online payments and design consultation bookings.

An elegant corporate website for this Belfast based IT consultancy.

Sea Tours

Shopify platform for this company to grow its tourism services online.

Kennedy Films

A simple but professional and smart brochure website that tells their story.

Tin Top

A gorgeous Shopify website that will grow with this start-up company based in Louth.