Who is Perfidious Albert?

In nineteen seventy something, a crack software developer was born in a maternity hospital to a mother that deserved better. This man promptly questioned everything by constantly asking “why?”, and even more annoyingly “why not?”. Today, not wanted by any employers, he survives as a freelance e-commerce expert and software consultant. If you have a problem, if no one else can help and if you can find him. Maybe you can hire, Perfidious Albert.

What does perfidious mean? Isn't that bad?

It means untrustworthy. It’s the name of the crow. We had a logo before a name, and we called him Albert. At around that time Brexit was happening and every time we turned on Newstalk they were talking about Perfidious Albion. Two and two became five and before you know it, we were sitting at boardroom tables explaining how we could be trusted despite the company name meaning untrustworthy.

But why a crow? Aren't they bad?

We have long been a fan of crows. They are the ultimate problem solvers. They are tenacious and they stick with it through the hard times of winter instead of running off to Africa (or flying off to Africa). They are loyal and intelligent. They can be cranky but treat them well and they will leave you gifts and be your friend. What’s not to like?

Why should I use Perfidious Albert?

If you like an easy life, you probably shouldn’t. We hate taking shortcuts. Our moral values tend to favour the little guy. We don’t compromise easily. We will challenge you. We will challenge your ideas. We will challenge your knowledge. We will challenge convention.

Will I be on top of Google?

SEO is a skilled job that takes time and dedication. Perfidious Albert is dedicated, but not to SEO so much.

However, and this is important - SEO is very much subject to the 80:20 rule. 80% of good SEO comes from 20% of the work and it just so happens that the same work is also required for good e-commerce conversion rates and profitability. So even though we don't do the last 20% you might not need it depending on how competitive your industry is. Save your money for now is what we are saying!

Will I be able to update my own website?

It's your website and you can with it as you please. Technically, Shopify is not that hard to update and work with. If you can send an email...

Is Shopify Expensive?

No. The total cost of ownership of Majento and WooCommerce (hosting, support, merchant fees, updates, lost sales, downtime) make them 20% more expensive than Shopify according to independent research. And that's before the extra sales come in.

Do you outsource abroad?

No. We rarely outsource work at all. If we do it will be to a reliable partner based locally and only with your consent.

Do you do brochure (non-e-commerce) websites?

We do sometimes like to handcraft a brochure or "static" website - see Silent Salesman. Building brochure websites keeps our web development skills in tip top shape.