Who is Perfidious Albert?

The crow is Perfidious Albert. If you want to know more about the company click here.

What does perfidious mean? Isn't that bad?

It means untrustworthy. We had the crow logo before a name, and we called him Albert. At around that time Brexit was happening and every time we turned on Newstalk they were talking about Perfidious Albion. Two and two became eight (similarly to how we grow your e-commerce business) and before you know it, we were sitting at boardroom tables explaining how we could be trusted despite the company name meaning untrustworthy.

But why a crow? Aren't they bad?

We have long been a fan of crows. They are the ultimate problem solvers. They are tenacious and they stick with it through the hard times of winter instead of running off to Africa (or flying off to Africa). They are loyal and intelligent. They can be cranky but treat them well and they will leave you gifts and be your friend. What’s not to like?

Why should I hire Perfidious Albert?

If you like an easy life, you probably shouldn’t. We hate taking shortcuts. Our moral values tend to favour the little guy. We don’t compromise easily. We will challenge you. We will challenge your ideas. We will challenge your knowledge. We will challenge convention. You will need to have a change management process and a culture off innovation in place to manage your staff if you engage with us on our intensive Grow: E-Commerce Strategy. It is not for the faint-hearted and it is definitely not for people who like everything to stay the way it has always been.

Is Shopify expensive?

No. The total cost of ownership of Majento and WooCommerce (hosting, support, merchant fees, updates, lost sales, downtime) make them 20% more expensive than Shopify according to independent research. And that's before the extra sales come in.

Do you outsource abroad?

No. We rarely outsource work at all. If we do it will be to a reliable partner based locally and only with your consent.

Will I be on top of Google?

SEO is a skilled job that takes time and dedication. Perfidious Albert is dedicated, but not to SEO so much.

However, and this is important - SEO is very much subject to the 80:20 rule. 80% of good SEO comes from 20% of the work and it just so happens that the same work is also required for good e-commerce conversion rates and profitability. So even though we don't do the last 20% you might not need it depending on how competitive your industry is. Save your money for now is what we are saying!

Will I be able to update my own website?

It's your website and you can with it as you please. Technically, Shopify is not that hard to update and work with. If you can send an email...

Do you do non Shopify development?

We are Microsoft C# .Net Core Framework developers and we have built significant software solutions from scratch for various clients. We also build Shopify apps, integration software, and we specialise in API development. But our core business is Shopify and e-commmerce consultancy.