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Conscious & Deliberate E-Commerce

Expect a lot more from your e-commerce. We bring technical expertise and experience to your online sales. We increase profitability and sustainability with a hard focus on repeat customers and an increased revenue from a smaller advertising budget.

Most Recent Clients

Ireland's Shopify and E-Commerce Strategy Experts

Perfidious Albert serves Irish small and medium business owners through the responsible application of e-commerce analysis, strategy, and planning.

Perfidious Albert delivers profits and cash-flow in the short term but more importantly we invest in long term business health. We believe in nurturing the golden goose.

Work with us to invigorate your online sales channel into one that is profitable and working hard for your business.

Shopify Excellence

We are expert developers on the Shopify (and Klaviyo) platforms. That means your website and e-mail marketing with be the best it can be, both for customers and for your internal teams. We develop on-site search, filtering, marketing integrations, fulfilment and logistics, and custom development and apps.

Business Intelligence

We are obsessive about data. The magic formula when it comes to e-commerce is to accept that there is no magic formula and that what is required is constant testing, measuring, and analysing. We are experts on querying, understanding, and acting on intelligence gathered from business data and key metrics.

Profit First E-commerce

It's easy to increase revenue, you just reduce prices and spend more on advertising. Anyone can buy their way to a good turnover and in some cases it might even be a good idea. However, most companies prefer to make a profit and we focus hard on ensuring every customer and every online order contributes a profit to your business.

"Our Listoke Distillery website was designed by Perfidious Albert and we are so happy with the result. It is functional, attractive and most importantly, easy to use behind the scenes. Perfidious Albert is always on hand to help with any issues that may crop up for us also"
Sarah Mc Avinchey, Sales Manager, Listoke Distillery
Sarah Mc Avinchey, Sales Manager, Listoke Distillery

Shopify Expert Developer

Most website developers are good at building websites, but then they quickly disappear to the next project. That leaves your business with a tool that you don't have the skills and experience to use properly.

Sales don't materialise and you end up spending a lot of money on advertising and promotions. Profitability remains elusive and irritation sets in.

The truth is that building a website is fairly easy. E-commerce is hard. We build Shopify websites and then we stick around to work with you on building an e-commerce business.

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Klaviyo Email Marketing Expert

Facebook, Instagram, TikTok, MySpace, Bebo, SnapChat, and any other social media platform you can think of all have one thing in common. Here today, gone tomorrow.

Companies invest hugely in social media presence and building a brand on a platform they don't control. That's Ok, and having that presence can be fantastic, or it can destroy your business overnight when you lose it.

E-mail is and always has been the cheapest and most effective way to communicate with your customers. We work with you to build profitable and vibrant mailing lists that you own and that you control. We also integrate with Shopify for a ongoing passive income using automated customer service and marketing flows.

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StoreHero Analytics Partner Agency

Between us we have a few lifetimes of technical education and experience, and despite that we all find ourselves from time to time staring at Google Analytics and wondering what we did to deserve the torture of it.

For the average business owner with better things to do it must be a nightmare. It never surprises us when we ask a business owner for their Google Analytics login and they tell us they can't remember it. No judgement from us.

Google has its place, but we have a much better tool in our arsenal. Store Hero is an Irish company that provides agencies like ours with an exception analytics dashboard that creates beautiful reports on your key e-commerce metrics. It is the engine of our business and yours.

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“I have thoroughly enjoyed the development process and found Perfidious Albert effortless to deal with and found the support fantastic.”
Paul McCormick, General Manager, Rathlin Ferry
Paul McCormick, General Manager, Rathlin Ferry
The genius is in making the complex simple.
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 Albert Einstein