You do what you do best, we will do your online sales.
Retailing in a bricks and mortar store is a specialist business that takes specialist retail knowledge like understanding locations, footfall patterns, merchandising, sales techniques, and retail technology like POS, security systems, and inventory management. .
Traditionally very few product manufacturers went into retail, instead they sold B2B, business to business (aka wholesale) and left the retailers in their lane. This allowed the manufacturers to do what they do best and concentrate on product development, innovation, quality control, and marketing.
In the age of e-commerce and B2C (or D2C aka direct to consumer) traditional manufacturers, producers, wholesalers, and bricks and mortar retailers are being forced to go online. It’s a very different business and although some of the terms and concepts cross over, such as merchandising and discounting, the psychology and technology is entirely different.
Sometimes the best business decision is to stick to what you are good at and bring in Perfidious Albert to manage your e-commerce operations. We provide the following services, and we provide them as an integrated part of your team.
Website Technology
With 25 years working with big corporates, consultancies, and as a high-end software developer, our lead developer and director Ruairi has the experience and knowledge to build world class online solutions for your business and to secure and maintain them to the highest standards.
- Shopify partners and experts
- Integration with CRM and ERP Systems
- Expertise in payment gateways and systems
- Installation and configurartion of Shopify apps
- Custom Shopify coding and software development
- Integration with logistics, shipping, and inventory software
Merchandising
Laura is our retail director and has almost 20 years of experience working at the cutting edge of online and traditional retail with companies such as Boots, Tesco, Lloyds Pharmacies, and many more.
- Expertly crafted product descriptions and specifications
- Financially viable pricing that ensures sustainable growth
- Enforcing product photography standards and formats
- Search engine optimisation on every product
- Landing pages, information pages, policies, and guides
- Bundles, discounts, offers, subscriptions, and upsells
Inventory, Orders, and Logistics
We have the technical and business experience to implement lean and efficient back-end business processes. We will work with you to ensure you manage inventory accurately, and we will provide demand forecasting and turnover analysis.
One of the slowest and most expensive aspects of running an online ordering platform is turning online orders into packages in the back of a delivery van. Our experience of warehouse organisation, packaging slip design, integration with courier systems, and automated customer e-mails for tracking and updates reduces the costs significantly in both logistics and customer service. We recently worked with a food manufacturer to increase their order fulfilment from 48 orders per employee per day to 320 per day per employee, and accuracy increased substantially.
- We integrate warehouse systems with Shopify
- Packaging slip designs that work for logistics and your customers
- Integration with DPD, DHL, An Post, and many more couriers
- Automated customer e-mails for order updates
- Automated and self service returns and refunds
Marketing Support
Email Marketing Support
We are Klaviyo experts, and we can transform your e-mail marketing. We advise and get hands on with every aspect of email marketing from automated flows like abandoned cart recovery and thank you e-mails right through to newsletter campaigns and complex segmentation of your customers.
Search Engine Optimisation
Built into everything we do on your website is an awareness of search engine optimisation (SEO). We are not specialists, but SEO follows the 80:20 rule where a reasonable amount of knowledgeable effort gives great results. If you need a more specialist SEO agency we will help you source one and we will work closely with them.
Pay Per Click Advertising
We can guide you on the effectiveness and use cases for advertising, and we can reassure you if it is working. We don’t run PPC adverts for our clients, but we do partner with an agency or we can work closely with your existing partners.
Social Media Management
Leave us to take care of the technical aspects of integrating with social media and ensuring your website works well with Facebook, Instagram, and the rest. We will work closely with one of our preferred partners or with yours if you need more help.
Analytics and Reporting
We will provide a monthly report that delves deeply into your e-commerce KPIs such as average order value, conversion rate, return customer rate, etc. We will look at the profits your company is contributing to the business, and we will give expert advice on strategy and planning. Despite this being the shortest section on this page, this is where we bring the most value. We don’t just report figures, we deeply analyse and understand them, and from that perspective we truly bring change and strategy into your online business. We understand the numbers, you earn the profits.
Next Steps
By providing these comprehensive fully outsourced e-commerce services, Perfidious Albert aims to enable your businesses to operate your online store efficiently, reduce overhead costs, access specialised expertise, and focus your skills and expertise on your core business.
Who We Work With
Ideally you will have an online turnover (or potential turnover) of at least €500,000, we prefer working with owner-operated companies, and you will need to be open to change and evolution within your business.
The cost we charge for providing this service is approximately the same as paying for an experienced e-commerce manager for 2- 3 days per week. The advantage is that we bring more expertise, more experience, less employment headaches, and greater flexibility.
We Want to Work With You
This is what we do, and we love it. We drive sales, push down costs, and create profit in the middle. We want to work for you and bring our expertise to your brand.
