Outsourced Head of E-Commerce

Grow your business with a dedicated Head of E-Commerce has expertise in defining and achieving growth targets.

Many SME's in Ireland are selling online because of advice from mentors, enterprise offices, and competitors telling them that it is a vitally important part of their business. Your advisors are of course correct, but often they don’t appreciate the time, skills, and experience that is required to make a website work and generate profit.

We will work with you on a consultancy basis so that you have a professional ‘Head of E-commerce’ to help drive efficiency, optimise your website, and continuously increase revenue, month-on-month, year-on year.

Running an e-commerce website takes knowledge, strategy, and consistent effort. We will help you grow a viable B2C (business to consumer) website sales channel. You will gain a valuable and present team member and everything we do will be measurable and verifiable.

Increase Sales

Nothing happens until someone sells something. Making that Shopify bell ring is priority number one.

Conversion Rate Optimisation

The conversion funnel is the journey from first contact to sale. The Shopify average for converting a website visitor to a buyer is approximately 1.8%.

If 1.8% is the average - many businesses are higher, and many are lower. If you increase from 0.4% to just 1.8% that is a huge 350% increase in revenue.

Measuring and increasing your conversion rate is the priority for your business.

Increase Revenue

Often the difference between success and failure is not sales, but how much money you make on each sale.

Average Order Value

Due to fixed costs a company doing 10 by €100 orders per day is likely to be a lot more profitable than one doing 20 x €50 orders. Measuring and increasing AOV is a priority for your business.

Customer Lifetime Value

The biggest cost of any sale is the customer acquisition. It can cost up to €40 to acquire a customer. If they order a second time that €40 becomes profit. Measuring and increasing CLV is another priority for your business.

Reduce Costs

Increasing sales and revenue is a recipe for disaster if your operation is not profitable. We make sure it is.

Automation

Using Klaviyo, Shopify, and other software at your disposal we will help automate order processing, inventory management, and customer support.

Streamlining Multichannel Selling

We work with you to slash costs by using Shopify for B2C, B2B, and selling on third party marketplaces.

Continuous Improvement

We will build metrics and KPIs to ensure that all aspects of your e-commerce are in a state of continuous improvement and increasing performance.

Sample Growth Projections

Below is a realistic comparison between a business starting e-commerce on their own and the same business starting e-commerce with our help. Drop us an email if you want the Excel workbook for these projections.

Predicted Growth for a Start-up E-Commerce Business Doing It Alone

Advertising Budget

€500 in month one and growing by 10% each month

Conversion Rate

0.8% remaining consistent

Repeat Order Rate

10% remaining consistent

Average Order Value

€50 remaining consistent

This chart shows revenue (in pink) increasing to around €1,400 per month. Profit (blue line) declines until the year ends on a gross loss of about €6,000.

The Outlook

If nothing else changed this company will make a gross loss of approximately €20,000 for year 2 and €60,000 for year 3. An accountant or financial adviser with limited e-commerce knowledge would advise this company to stop selling online. That is not the answer.

Predicted Growth for a Start-up E-Commerce Business with Perfidious Albert

Advertising Budget

€500 in month one and growing by 10% each month

Conversion Rate

0.8% growing at 10% per month to reach 2.28% at year end

Repeat Order Rate

10% growing at 10% per month to reach 29% at year end

Average Order Value

€50 growing at 10% per month to reach €85 at year end

This chart shows revenue (in pink) increasing with our help to around €10,000 per month with no extra spend on advertising compared to company one. We have worked on average order value, repeat sales, and organic customer acquisition. After the same start as company one this company ends the year on a gross profit of €2,000.

It is very important to understand that company B had the same amount of website visitors throughout the year as company A, with our help they just converted them better and generated more revenue per customer.

The Outlook

If nothing else changed this company will make a gross profit of approximately €30,000 for year 2 and €100,000 for year 3.

More Benefits of Working with Us

Are You Struggling with Raising Finance?

You and your team will have access to our expertise when you are creating business plans, applying for loans, planning budgets, or seeking to increase cashflow. We have extensive contacts and experience in all areas of e-commerce from technical to logistics.

Have You Availed of All The Grants Available?

You can rely on us to exploit the potential for grants, enterprise supports, and mentoring supports from Local Enterprise Offices, Enterprise Ireland, Intertrade Ireland, and other bodies.

Do You Need Access to Key Management Information?

You will receive a regular report or a live dashboard that is laid out in the format of justifying previous expenditure against increased profit and planning future expenditure with measurable goals of increased profit. All key metrics will be quoted including...

  • AOV - Average Order Value
  • B2B vs B2C - Revenue by customer type
  • CAC - Customer Acquisition Cost
  • CLV - Customer Lifetime Value
  • CVR - Conversion Rate
  • P&L - Profit and Loss

We will also train you on how to use Shopify's comprehensive in-built reporting functionality.

Price Plans

We can tailor these to suit your business, and we offer discounts if we build your website. We only work with clients that use the Shopify platform.

Start-Up Plan

Start-up or micro business.

Duration

12 Months

Your Current Revenue

< €50,000 p.a.

Conversion Rate (CVR) Target

5% - 10% growth per month

Average Order Value (AOV) Target

5% - 10% growth per month

Customer Lifetime Value (CLV) target

10% growth per month

Monthly Investment

€625

Plan Includes


Initial Consultation

Online Business Analysis Report
(Analysing Sales, Revenue, and Costs)

Structured Growth Plan
(Targetting Sales, Revenue, and Costs)

Real-Time KPI Dashboard
(Showing Targets vs Progress)

Report on Staff Training Objectives

30 Minute Weekly Review

Approximately 1 Day Per Month

3 Month Minimum

Growth Plan

SME or fast growing business

Duration

12 Months

Your Current Revenue

< €250,000 p.a.

Conversion Rate (CVR) Target

5% - 10% growth per month

Average Order Value (AOV) Target

5% - 10% growth per month

Customer Lifetime Value (CLV) target

10% growth per month

Monthly Investment

€1,250

Plan Includes


Initial Consultation

Online Business Analysis Report
(Analysing Sales, Revenue, and Costs)

Structured Growth Plan
(Targetting Sales, Revenue, and Costs)

Real-Time KPI Dashboard
(Showing Targets vs Progress)

Report on Staff Training Objectives

60 Minute Weekly Review

Approximately 2 Days Per Month

3 Month Minimum

Powerhouse

Established e-commerce business

Duration

12 Months

Your Current Revenue

> €250,000 p.a.

Conversion Rate (CVR) Target

TBD

Average Order Value (AOV) Target

TBD

Customer Lifetime Value (CLV) target

TBD

Monthly Investment

€2,500

Plan Includes


Initial Consultation

Online Business Analysis Report
(Analysing Sales, Revenue, and Costs)

Structured Growth Plan
(Targetting Sales, Revenue, and Costs)

Real-Time KPI Dashboard
(Showing Targets vs Progress)

Report on Staff Training Objectives

60 Minute Weekly Review

Approximately 4 Days Per Month

3 Month Minimum